The launch of the brand dates back to 1964 when Lluís Generó Domènech founded Yerse, a family business that to this day is a reference point in the field of knitwear. Mr. Generó was a visionary who had clear in mind that the brand had to convey fashion and quality before anything else. This principle has remained unchanged and has gone hand in hand with the company's desire to be sustainable by introducing textures and materials that are environmentally friendly and respectful of people's well-being.

Yerse creates designs that leave their mark, guided by female intuition, with the heart turned to tradition and an eye pointed towards the future.

The company responsibly designs fashion for women with attitude and sensitivity, who follow trends without sacrificing comfort and naturalness. They design innovative creations without losing their references. They evolve with criteria, giving relevance to each fabric, model and finish.

Yerse is a brand with principles that wants to contribute to society something more than fashion and image:

· The commitment of responsibility towards the social and natural environment. They are linked to social inclusion projects and work to minimize the environmental impact of their actions.
· The quality of the materials they use and the sensitivity of their designs want to remain in the memory of the women who wear Yerse and be part of it.
· The tradition of their origins linked to the genre of knitwear gives them authenticity. They know the trade and have a know-how that makes them stand out.